Articles by Mitch Vigeveno
Positioning Your Independent Broker Dealer Practice
Business Articles Posted on: May 31, 2006
Positioning is not a new concept. It was discussed in great detail by Al Ries and Jack Trout in their widely acclaimed book, Positioning. According to these two ad execs, the only way to make yourself stand out is by being selective, concentrating on narrow target markets, and practicing segmentation--in a word, positioning yourself.
Read complete articleMaximizing the Value of your Business at an Independent Broker Dealer (Bewar...
Money Articles Posted on: May 26, 2006
Changes, changes, changes. You can't pick up a Wall Street Journal on a given day without finding that one company has been bought by another. Most of the time you can't pick up one of the trade magazines in our business without finding that an independent broker-dealer has been bought by another independent broker dealer or an RIA has been bought by another RIA.
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