Articles by martin f. perez
Content is King Finding User Generated Content
Marketing Articles Posted on: March 28, 2008
In my younger days, I frequented the bar scene. My college buddies and I had somehow conceived this as a good idea to find a date, in spite of the fact that most bars were filled with other men on the same mission.
Non-profit...Or Not Just Not Profiting?
Non-Profit Articles Posted on: March 28, 2008
Do you run a church or non-profit organization Is your organization donation-based Is your company a 501(C)3 If you run a non-profit, you might be surprised at the changes in landscape that can help you create an online experience that would even surpass secular businesses.
One Million Miles Wide and Two inches Deep
Internet Articles Posted on: March 28, 2008
What is reach Reach - frankly - is defined by the user. In other words, who do you want to reach and to what extent Once you know that, you know your reach. Classically, Internet Marketing guru's have promoted a model that often champions going a mile wide and two inches deep.
Read complete article
Ten Ways You Can Sabotage Your Marketing Plans
Business Articles Posted on: March 28, 2008
I led a Marketing 101 training session recently where I asked a fairly basic question: what is marketing The gamut of responses touched upon in earnest was as usual, eye opening. People suggested marketing is sales, marketing is advertising, marketing is "spin", marketing is positioning, marketing is who you are, marketing is money.
Read complete article
1