ArticlesTree

Joining The Conversation

Posted by: Danny Wirken    Posted on: March 27, 2006


More Business Articles

How To Obtain Additional Leads For Your Business
From time to time, I am sure all businesses go about looking to obtain additional leads. The question is; where do we go to gain these leads The answer to this question is that there are a number of places that we can go to attract new business and in this article I will be writing about these different options.

Hate Writing and Can't Afford Expensive Ghostwriting Fees

If you've been seaching for simple and powerful ways to make money online and you've just reached a plateau. I'm goign to tell you about the super easy way to earn BIG money online with Private Label Rights.

Private Label Rights give you the freedom to use the work of others as your very own.

The Unconscious Marketing Secret of Emotions
Most people make up their minds very quickly about whether to buy your product or service. These fast decisions are made unconsciously. So, if you want to influence them, you have to communicate at an unconscious level. As the unconscious mind is the domain of the emotions, one of the best ways of reaching it is by appealing to the emotions.

How To Attract Additional Customers To Your Business
There are many ways to attract extra customers to your business and in this article I will be describing a number of them. Even though a business may be doing well, it is essential that it looks forward to ensure that these good times continue. The business that stands still to enjoy the moment is the business that folds only a short time later.

The Only Way of Starting a Small Business Online
If you are thinking of venturing in the area of starting your small business online then you should know that 99 percent of all online businesses fail. It's a sad fact but most people start out using a low cost hosting account (say $3 per month) put up a website in a few hours, add a shopping cart and wait for customers.

Driving Business Value
Driving Business Value - the Alignment of Strategy, Knowledge and Relationships The ability of today's business community to deliver sustainable value is often viewed as how well it positions itself in the market, how well it innovates, how well it manages its operation or how well it develops its human capital.

Moving Information: Money Saving Tips
Moving can be a costly and stressful experience. The moving tips below can help you save money when hiring a moving company as well as make your move go more smoothly. 1.) Get rid of items that you no longer use and have been storing for a long period of time, especially if the items are bulky. Consider having a garage sale or donating these items.




Brand marketing is all about enhancing the mindshare of one's products or services. The aim is for your brand name to be at the top of the consumer's mind at the mere mention of generic terms relating to your company's services. Arguably the best way of keeping that mindshare is by having a constant presence where your customers are. In this day and age of electronic commerce, there's no better place to turn to than the World Wide Web.

Markets are conversations, so it is said. And the Web is perhaps the biggest conversation taking place, with exchanges of information going about the world in lightning speed, as people please-whether they be in email messages, forums, chats, or blogs. How people talk about your brand on the Web can make or break your reputation as a company, or your brand's reputation as a product or service.

This is where blogs come in handy. The advent of the so-called Web 2.0 ushered in a concept previously unheard of in media and related industries-the massive democratization of content. Web 2.0, among other things, basically lets the consumers of information become the creators of content themselves. The Web is moving away from content with central editorial control, such as newspapers and magazines. Today's most popular websites are not those controlled by one central group, but include mostly community- and enduser-managed sites, such as Wikipedia and DIGG.com.

Blogs let any individual or group join in on the big conversation. You write about anything online, and someone will eventually read your posts. That person can choose to talk back, and if so, a conversation is started. What's great is that this conversation is open to the public, and anyone can join in or at least read what's been going on.

In starting a blog, you can talk about your company's services, or about the industry you are presently in. It would be fantastic for people to read what you write, and to respond by writing on their own blogs, or commenting on yours. You now have a direct line to your consumer-base. Isn't that great You are now able to get a feel of what the consumer wants. What's more, your presence on the Web boosts recognition of your brand.

Consider adding more people to your army of bloggers-employees, partners, clients (or even hired freelancers), and the effect is multiplied. Your company is no longer represented by a stone-cold establishment. Your brand is represented by names, by faces-that of bloggers!

One notable success story in a "brand" blogging endeavor is Microsoft, the software giant considered by many people to be the "evil empire." For so long, Microsoft has been the epitome of the stone-cold establishment. It had no human face, save for key persons like Bill Gates and Steve Ballmer-executives and officers whom people don't really know. Microsoft's brand name had also been suffering because of anti-trust lawsuits being filed here and there. Something had to be done, or Microsoft's brand might be further associated with "evil."

In its desire to shift away from all this, Microsoft, in 2004, decided to let employees blog publicly-about their work, about technology trends, about anything under the sun. One mid-level manager by the name of Robert Scoble, stood out, with his profound views and innovative ideas on technology. He was able to successfully communicate with the rest of the world about the inner workings of his company, and along the way dispelling myths about the company. He is now considered to be the persona of Microsoft in the blogosphere. Blogging has now become part of his job description. He is also one of the world's most popular blogging personalities.

Any business enterprise-no matter how big or small-can use blogs to the advantage of their brand. Whether you're a startup needing exposure, or you're an established company that wants to better relate to shed its stone-cold façade in favor of a more human approach to doing business, blogging will definitely help your brand go a long way.

Danny Wirken owns and runs http://www.webmasterthink.com, which is part of the 1000 strong online Blog Community of http://www.444.net that critically reviews and rates millions of products in 11 countries and services for the benefit of other consumers. Available free of charge to consumers in local-language versions in major western European markets, more than 1.5 million consumers visit the 444 Network every month, making it one of the largest Blog Portals in Europe.


About the Author

Danny Wirken

Source: Business Articles on ArticlesTree.com





Recent Business Articles

Why You Need To Quit The Job You Hate Right Now
Why would any sane person spend time getting better at something they hate to do The concept seems insane, doesn't it This is something only a crazy person would invest time into. So why is it then that the majority of the workforce in the US does exactly that every time they go to their job Is the majority of the workforce crazy In my opinion, yes, they are crazy.

Why should one consider an Indian export import directory?
Indian export import directory! Importers or exporters gain a good insight on the trade market with a comprehensive directory which helps them. Dealers find India, the most targeted market place as it's a highly populated region and find a huge re-export business here.

Why Not Walk A Mile In These Shoes ���" And More!
With lovely summer upon us, we're surrounded by a variety of outdoor sounds: the sizzling of BBQs, the cries of children for ice cream, delighted squeals of kids making mud pies - and the ringing laughter of those engaged in solo or team play.

Why choose a freight forwarder UK?
The transportation of goods from one country to another is no longer a whim, but a necessity. Countries in one corner of the world bring products from the other part to ensure the satisfaction of the population's needs, because of various factors.

Why be stressed about diversity training - when you can Celebrate Humanity?
The answers to all problems, lie hidden deeply within mankind. As a very fortunate human being, who has traveled amongst many diverse groups of people in the world, it always surprises me when people have challenges with "diversity training.

Why 3d Architectural Rendering Services?
Why to use architectural rendering services Presenting your project or product in visually appealing form gives you an edge over other artistic mediums. Clients rely on the final product, so why not to present product with a 3D rendering, animation or walkthroughs.

Where to find the perfect Cell phone accessories?
Nowadays, mobile phones mean much more to people than just another electronic device meant for communication. In fact, for most of the people, cell phones are ways to make a style statement. This can be easily exemplified by the fact that you can easily sight any of the Hollywood stars these days with their fancy communicating gadgets and PDAs.

What is Custom Plastic Fabrication?
Custom Plastic Fabrication is the process of machining, forming, bending, cutting, polishing and assembling plastic parts from a custom design.

Westward Air Compressor Product Review
For anyone who wants to purchase air compressors, there are a number of products out there. In case you want really good and reliable quality products for very affordable prices, you should look for Westward air compressor products.

Way to Increase Your Sales with Joint Ventures!
Want to know how to increase your marketing effectiveness 10- fold overnight Let someone else do it for you. Joint ventures, where another business markets your service or introduces you their clients, can help send your marketing to another level.

Using PLC Articles Effectively
Private Label Content What is it PLC is nothing more than articles, e-books and manuals that are free for subscribers to use as they wish. There are generally a few rules you must adhere to, you cannot claim copyright to PLC, or submit it to article sites, unless you change the content significantly.

Use Surveys to Find Out How Your Healthcare Site Is Doing
The best businesses know what their customers want and work hard to supply it to them. Toyota just this past sales quarter became the number one car sales company in the world. In typical fashion, they issued a statement saying they didn’t care if they were number one so long as their customers were happy.

Training for Success with Your Internet Business, Article 4, Deductions for use ...
If you are working from home, you may or may not have an area of your home that you refer to as your office. It may be that you make your phone calls from the bedroom and complete your paperwork at the kitchen table and see customers or clients in the family room.

Training for Success with Your Internet Business, Article 3, Purchase of Goods f...
If your home based business does not purchase goods for resale, then you will not need to know about Inventories and calculating Cost of Sales. If , on the other hand, your home based business requires that you purchase goods on a regular basis for your own consumption or for promotional purposes, this does not constitute inventory.

Touch Screen Technology Reaches A Global Market in Restaurants
Touch screen panels are everywhere. How many times a day do you interact with them There are countless times a day; at the bank, the grocery store and even at the gas pump.



Terms of Service