The Only Way of Starting a Small Business Online
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If you are thinking of venturing in the area of starting your small business online then you should know that 99 percent of all online businesses fail.
It's a sad fact but most people start out using a low cost hosting account (say $3 per month) put up a website in a few hours, add a shopping cart and wait for customers.
Guess what; It does not work and I should know. I tried it that way and I had about two visitors per day!
At this point most people give up and say "The internet does not work".
How to create a site that works
Fortunately I remembered an internet marketing book that I had downloaded previously and left lying around the hardrive for a year. In that book it explained what was happening.
It said that where I was going wrong was that the internet is about information and you have to provide information in order to get visitors.
In the offline world the key words are:
location, location, location
but in the online world the key words are:
information, information, information
So the best way to get visitors is to create a site full of useful information.
How to get visitors
There are two ways of getting visitors
1.Free traffic (called organic traffic)
2.Paid Traffic (called PPC or Pay Per Click)
The trouble with PPC is that you have to pay for every visitor to your site and as soon as you stop paying you get no more visitors.
So Free (organic) traffic is the best way to go but getting free traffic is not so easy as you have to learn how to get the search engines such as Google, MSN or Yahoo to recognize your site and start sending traffic to it.
To do that task you need to optimize pages for keywords so that the engines understand what a page is about and you could pay someone to do the job but it can end up costing you a lot.
If you want to start doing it yourself there is a lot of information to learn and it is too much to do if you are also starting your own small business.
Fortunately there is a company that provides not only the page optimization but lots of other tools for an absurdly low cost. As well as the tools they give you the knowledge that is essential for starting your own business and succeeding.
P.S. I have built a website using this toolset and I now have on average 670 new visitors every day peaking at over 1000 on some days. This has been steadily increasing and is likely to do so in the future.
About the Author
For more information on starting a small business online CLICK HERE
Written by John Main : The article is free to distribute if kept complete.
Source: Business Articles on ArticlesTree.com
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