PowerPoint Tip: How many bullets should I put on a slide
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People often ask, "How many bullets should I put on a slide"
First I'll tell you what others are saying. Then I'll give you my answer.
"6 lines or less per slide, 6-8 words per line"
"6 words per line, 6 lines per slide"
"Limit the number of bullets per slide to five or fewer."
You get the picture.
I think that rules like this are nonsensical.
It's not that they're are totally wrong. It's true that you shouldn't have too much text on a slide. Why When you display the slide, people start reading it. They can't read the slide and listen to you at the same time. You might as well shut up for 2 minutes while they read, because they aren't listening to you.
But bullets have other problems: (Caution: Here come a couple of bullets!)
People associate them (from long experience) with boring presentations
They represent an outline or list format
They're a text-based, non-visual method of communicating
The truth is, people have had bad experience with presentations that have too much text and too many bullets. So you start out on the wrong foot when you use slides of bulleted text. People immediately tune out.
- Bullets are for outlines or lists
What' wrong with outlines When you present, you should be developing your message logically. For example, you might state the premise that most people waste a huge amount of money paying interest to the bank for their mortgage. Then, you need to back up that premise with fact, figures, examples, anecdotes, and so on. Your presentation shouldn't be an outline. It should be a full development of ideas.
Of course, that full development should be expressed in what you're saying. But bullets give the impression that what you're saying is just an outline, rather than a well-developed presentation.
The purpose of PowerPoint slides is to add a visual aid to your speaking. So, let it be visual! Remember that your talking is the presentation; the PowerPoint slides are not the presentation.
A great deal of research shows that people will remember effective images more clearly and longer than text. And you do want people to understand and remember what you're saying, don't you
However, the images need to be related to what you're saying. They should either add to the understanding or create a relevant emotional impact. Irrelevant images actually hinder remembering, according to research.
- What do I use instead of bullets
If you have a lot to say, how do you avoid bullets An easy way is to put one concept on a slide. Just break up those 6 bullets into 6 slides. And add relevant, powerful photographs. If you want to tie up the ideas into a conclusion, then you can put them all on the 7th slide. At that point, your audience will be familiar with the concepts and can integrate them more easily.
- When are bullets OK
Besides summarizing, is there ever another good time to use bullets Bullets are lists, and sometimes you want a list. For example, an agenda slide is a good place for bullets.
About the Author
Ellen Finkelstein is the best-selling author of How to Do Everything with PowerPoint 2007 (and previous editions for PowerPoint 2002 and PowerPoint 2003). Other books include PowerPoint for Teachers: Dynamic Presentations and Interactive Classroom Projects and 101 Tips Every PowerPoint User Should Know.
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