AIDA - The Proven Copywriting Formula For Instant Success
Posted by: Bradney Davis Posted on: November 4, 2007
More Copywriting Articles
Make Your Copywriting Promotions Unbeatable -- With This Simple Headline System
Not long ago I was chatting with a buddy of mine who happens to be a very high paid "world class" copywriter. Someone who has not only penned scores of winning ads, but who has an offer where if his ads don't pull, he will keep rewriting your ad until it does pull. I asked him how much work that was, and how often he had to re-write ads due to his unique promise.
Create Copy that Conquers
The human brain is an amazing instrument. It is great at filtering out what it perceives as irrelevant. This is why a person who lives near a railway isn't aware of the passing train. It is also why people don't take notice of most of the advertisements they encounter. You need to design your ads to get noticed.
10 Tips on How to write a sales letter.
10 Tips on How to write a sales letter. The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make.
Australian Copyright and the Copywriter
THE terms copyright and copywriter are often confused and I have had several requests from people asking me to explain how they can take out a copyright on their work. I then have to tell them that as a copywriter, I write all kinds of promotional material, among other things, and have nothing to do with copyright.
How to Journal Ideas and Produce Quality Content
Producing quality, original content is a difficult challenge for any website owner or content writer. As we know, providing original content that imparts value to the reader is an essential way to build traffic to a website and promote commercial products or services. But writing good content is hard enough.
'Why 90% of Published Content is Rubbish'
We live in an information age, an era of mass communication. In this world, some people consume information, while others provide it. It's a constant and essential cycle. Information is valuable, and those who present it as high quality content will make money doing so. It's the biggest growth industry in the world.
Effective ad writing tips with real product examples
What is advertising? Is it something of beauty, something of clever slogans, fancy creation, something to judge upon based on creativity and awards? NO, it's none of the above. Advertising is simple salesmanship. Let us emphasize that point... The only purpose of advertising is to sell and sell more of whatever you are selling, isn't it? Anybody who has been spending money in advertising, be it products or services, knows it's costly to advertise and this is why one must by all means try to bang the biggest bugs with each ad run, offline or online! The tips mentioned below will serve as your starting point in writing effective ad copies and sometimes just a little twist to them increases the response rate dramatically! With that said, let's move onwards.
There's a well-known structure in successful sales letters, described by the acronym AIDA.
AIDA stands for:
- Attention
- Interest
- Desire
- Action
First, you capture your prospect's attention. This is done with your headline and lead. If your ad fails to capture your prospect's attention, it fails completely. Your prospect doesn't read your stellar copy, and doesn't order your product or service.
Then you want to build a strong interest in your prospect. You want him to keep reading, because if he reads, he just might buy.
Next, you channel a desire. Having a targeted market for this is key, because you're not trying to create a desire where one did not already exist. You want to capitalize on an existing desire, which your prospect may or may not know he already has. And you want your prospect to experience that desire for your product or service.
Finally, you present a call to action. You want him to pick up the telephone, return the reply card, attend the sales presentation, order your product, whatever. You need to ask for the sale (or response, if that's the goal). You don't want to beat around the bush at this point. If your letter and AIDA structure is sound and persuasive, here's where you present the terms of your offer and urge the prospect to act now.
A lot has been written about the AIDA copywriting formula. I'd like to add one more letter to the acronym: S for Satisfy.
In the end, after the sale is made, you want to satisfy your prospect, who is now a customer. You want to deliver exactly what you promised (or even more), by the date you promised, in the manner you promised. In short, you want to give him every reason in the world to trust you the next time you sell him a back-end offer. And of course you'd rather he doesn't return the product (although if he does, you also execute your return policy as promised).
Either way, you want your customers to be satisfied. It will make you a lot more money in the long run.
About the Author
Improve your online success with effective copywriting http://www.newbiesinternetmarketing.com
Source: Copywriting Articles on ArticlesTree.com
Recent Copywriting Articles
How to Use Persuasive Language in Your Ad Copy
Learning to write powerful ad copy is an art and skill that will serve you well throughout the life of your business. Whether you write copy yourself or contract it out, it's important to know the impact or lack of impact you are making on readers of your material.
Heights of........
Here are some of the coolest and quite funniest stuff about height of various......... 1. Height of Honesty : A pregnant woman taking one and half ticket for show. 2. Height of Fashion : Person walking naked on the street.
web copywriting tips
There are many things you have to take into account as a web copywriter to thriving. I bet you have heard of numerous well-known copywriters who teaches you to "swipe" the best sales letter, edit it to your wants and you will acquire a successful web copy.
Creating Your Own Info Product
“Info Product Creator Package” is now online! This product is fantastic! If you are a marketer, a writer, a copywriter, or just a simple writer, this product is a must have! THere are all the modules neede to create, write, edit, market using 3 different approaches.
How To Become An Expert, On Any Subject
Let's get right into our topic, shall we? To be successful, a good salesperson needs to build rapport with their customers and prospects. If you're selling to business people, and you want to gain rock solid credibility with them, nothing builds trust faster than displaying an intimate knowledge of their industry.
The Essential Factors About Content Copywriting
Things written down are always said to be more effective and worthwhile than those that are just said by word of mouth. For decades now, people have been considering written material as factual documentation, the only thing that has changed is the way they write them.
Content Writing 101 For Websites
Writing content for a website does not mean you stop writing content for people as well. People are not machines - they do not choose the best articles to read simply based on the amount of information or the number of times a keyword comes up - people need to be entertained, they need information alongside amusement to be engaged and interested.
Copywriting - Three Easy Ways To Engage Your Readers And Convert Them To Custome...
Copywriting is an essential skills that all internet marketers must mastered in order to make a living from marketing on the internet. Let’s face it! You can have all the traffics that you want but if your sales letter cannot convince your readers to take out their credit card to buy from you, you will have no sales.
Copywriting Services That Speaks Their Quality
When copywriting services are perfect, you can tell from a glance the quality in them. It is very important that we have these services at their perfect. I mean, there is no other way we can be sure that they are quality.
Greenery for Guilt-Free Traveling
A ton of carbon dioxide is emitted when you fly two thousand miles or just under, if you drive. Consequently, the process known as carbon offsetting occurs. Too much carbon emissions by airplanes, not just airplanes but other vehicles will undoubtedly contribute to carbon offsetting.
Internet Marketing " Are You Leaving Money On The Table...
Everyone, be it housewives or working adults who are frustracted with their day job, are increasing looking to Internet marketing as their savior. They believed that Internet marketing offer them an opportunity to make an decent income working from the comfort of their home.
What Makes a Copywriting Company Worth Relying Upon
We would not run away from the truth that it is not so easy to know the best copywriting company that you can rely upon. At the same time, there is another important truth that we must all know; it is possible to get a reliable copywriting company.
Conversion Prophet - Predicting Conversion Rate
If you have done any sort of promotion on the internet, then you would be acquinted with the importance of tracking your conversions. Testing is indispensible to your success.But have you heard of pre-tracking? Conversion Prophet lets you to do that.
7 tips to be a freelance designer
7 habits to be a successful Freelance Copywriters. It is at least as curious is that such seemingly simple tip can help you.
Why Copy Is Not King
Just got back from seeing The Hulk. Funny thing about "Hulk" is how much it reminds me of certain copywriters. When I hear some of the mega claims certain copywriters make about "their copy" bringing in millions of dollars (without any mention of list, offer, positioning, company credibility, product quality, market place timing, ad design, etc), I see this image of the copywriter ripping off his shirt, pounding his chest like the Hulk and screaming at the top of his lungs.