9 Steps for Massive Email Profits
Posted by: Jo Mark Posted on: July 17, 2008
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I'm sure you've heard it before, 'The money is in the list.' But there is more to it than that. You can't just get a list from thin air and then magically begin to make huge profits. There is a process involved that you need to follow in order to make serious email profits. Following are the 9 steps for massive email profits:
1. Before sending out your first email, you must first identify the objective of your email marketing campaign. Is the objective to generate sales, create goodwill, get referrals, or expand the size of your list? Regardless of the campaign, you must have a clear purpose.
2. Send your subscribers plenty of free gifts and information that have real value. By doing this, you will develop a relationship with them and they will be more likely to open your emails and buy what you recommend.
3. Keep your message on point. Every word of your email must advance your objective. Don't include the information about how cute your new baby is if it doesn't help you achieve your objective.
4. When creating your emails, use short, concise sentences and simple language. Don't try to impress them with your impressive vocabulary or fancy sentence structure; it won't work.
5. Make sure your emails don't contain any spelling errors and are grammatically correct. Make it professional, not funny or cute. Run your finished email through a spelling and grammar checker before hitting the send button.
6. Describe the product or service and tell them how the service or product can help them. Never use hard sell tactics!
7. Familiarize yourself with the email regulations in your jurisdiction and above all, Never Spam!
8. Use software to ensure your emails get through the spam filters. This has become a real problem for list owners. A good email formatting program can double or even triple the number of messages that are opened and acted upon.
9. Repetition sells. Although you shouldn't send out the exact same email, sending different variations of the same message a week or so apart will increase your conversions.
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