Email Newsletter Frequency
Posted by: Email Designer Posted on: July 10, 2008
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Marketing through email newsletters is one of the most effective ways of staying in contact with customers and keeping them up with recent announcements, sales and more. The question arises however, how often do I send my newsletters, and what should I say? The first thing to remember in creating a newsletter campaign, is to make it focus on what you can offer the customer, rather than focusing on your business. The first thing someone thinks when they open an email is something along the lines of “How is this going to benefit me?” Instead of “I wonder what’s going on at ABC company?” If you want to increase your CTR (Click Through Rate), and increase the effectiveness of your email marketing campaign make sure you are offering customers something that will benefit or inform them of an upcoming event. Back to my main point, how often should you send newsletters? This really can differ from business to business, but in most cases as long as you have good content and continue to get good response, send out as many as you want, though generally this is not the case. For most businesses I suggest sending a monthly newsletter that gives people an overview of what kind of sales or specials are currently going on, and what is coming up in the future. Weekly newsletters are great if you have enough new and exciting information to create a quality newsletter every week, however you run the risk of sending too many newsletters and having people opt-out of your email list. Or you could fall somewhere in between and run a bi-weekly newsletter to keep interest high, but still be able to produce enough quality information so that people want to read it. Whatever your frequency, make sure that you keep it consistent so people will come to expect and look forward to your newsletters.
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Email marketing tips from www.EmailDesigner.com
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