Steps To Your Successful and Effective Email Campaign
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Companies that previously used a service to send out their newsletters, sales info, and consumer updates are now doing e-mail marketing on their own. However, e-mail marketing is like any marketing--just because you can do it yourself, doesn't mean you should. The goal of email marketing is to achieve precise results.
Ask yourself this easy question, “Why do I want to send out emails to my subscribers?” As obvious as the answer may seem it is the “why” that you should always ask to be completely effective. Email marketing is a very effective way to reach your customers. It will also help you increase the traffic to your website and improve sales.
With people being so busy and getting junk mail, how do you make your email stand out? Here are some helpful tips to get you the most benefits from this effective marketing tool.
It is important to do some research and attempt to get your marketing sent to a target market that will likely be interested in the products or services you are offering. This doesn’t mean having to perform an exhaustive research. Here are a few guidelines to simplify the process.
The first part of the email marketing campaign needs to include your goals or objective of the email campaign. You will need to establish your goals before you send the first email. While your particular goals will vary, some common ones include:
• Increasing sales, in other words, promoting a product or service • Getting more traffic to the website • Improve awareness of or about your company and what products or services you offer • Building a solid relationship with your customers.
You have to be able to address your key audience by providing them with relevant information. If they aren’t interested in what you have to say then it doesn’t matter how many emails you manage to send out.
Statistics show Tuesday and Wednesday are the most effective days to send out marketing emails. Send them out in the morning so that individuals have time to read them during breaks, lunch hours, and in the early evening. You might have a lot of information to pass on to the target market, but keep your email short and to the point. Most internet users like to go through their emails quickly. If yours is lengthy it may get deleted or saved to be read later. You want the consumer to be able to read it as soon as they click on it and get all the information. Make sure you have hyperlinks that take consumers immediately to your website if they are interested. Internet users are not patient. Most will not wait longer than five seconds for your website to appear.
It is important to test your marketing email in the various email programs including Yahoo, MSN, Hotmail, and AOL because they all work differently. Your graphics and pictures may be distorted in particular email programs. This will result in all those consumers not being able to use your marketing email as it was intended. Taking the time to conduct these tests can make the difference between an effective email marketing campaign and one that is a flop.
As you start measuring the success of your email marketing campaign, make sure you are comparing the data only against your own information not that of the industry. For example did your sales increase by 10% and traffic to your site increase by 25% after your email marketing campaign rather than discovering the rate that sales and traffic increased for the entire industry you are in.
Don’t be discouraged if your first email marketing campaign doesn’t do as well as you hoped, especially if you are a new business. It takes time to build trust with consumers. Make sure to use your original email address when you send out the emails. This will help it get past the spam filters.
How often do you want to send an email to your consumers? This can be tricky to determine. It really depends on your products or services and your target market. You want to keep your business name fresh in the mind of the consumers but they will stop reading the emails from you if they become too frequent. Whatever you decide, once a week, once every other day or once every two weeks, be consistent in your mailings. Consistency will help build trust and trust will help make conversions.
Email marketing is a very effective and useful tool for marketing your e-business. Taking the time to proceed with the process after you have conducted some research to identify the target market and following these effective email marketing tips will provide you with the opportunity to generate the most business from your marketing campaign.
About the Author
JD Reilly is committed to helping others succeed at internet marketing with tested and proven products and strategies. The success is built upon-A focused target market, A product people are hungry for, A marketing strategy and Automation. His latest program, social traffic explosion, provides everything you need to know about driving a lot of traffic into your website and may be found at: http://JDReilly.biz
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