The Best E-Marketing Tool You're Not Using
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There have been Online marketing sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are establish, the need to develop new marketing skills and knowledge based on this new medium of enterprising have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of the business world.
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We all know the importance of targeted opt in email list to our business online. If you are new to internet marketing, one of the skills you need to learn is how to build an opt-in list. In other words, how to capture the names and email of visitors to your website by offering them something valuable or enticing in exchange of their names and email address.
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One of the effectice ways to drive traffic to your site and as well build your list is by simply writing articles, whether you have thought of it or not. It is proven to be an effective strategy in internet marketing and list building. Simply write quality informative articles and on series topic of expertise or business nature and submit them to popular article directories where eZine publishers and readers are looking for the informations for their ezines and website.
Ebay Ebook Success: 5 Things To Consider Before You Start Building An Email ...
If you have been reading my previous articles then you're probably aware that I believe that an email list is one of the most valuable tools you can have at your disposal when selling digital products online. In fact, the majority of texts that cover selling online will agree with this point. Therefore, I've decided to base my next few articles on the subject of building an email list.
Imagine a low-cost e-marketing tool that your customers look forward to receiving, reminds them of who you are and what you do, supports your web site and search engine efforts, and has results that can be measured almost instantly. Sound good to you?
I'm talking about an E-Newsletter, which is simply the best e-marketing tool that you're not using.
What's so great about E-Newsletters? Well for starters, businesses that regularly send E-Newsletters typically have higher customer retention rates, better name recognition, and gain a competitive advantage over businesses that do not regularly send E-Newsletters.
So why are small businesses seemingly hesitant about sending E-Newsletters to their customers and prospects? It could be that they lack the staff (or confidence) to write articles, or maybe the time commitment required to make E-Newsletters a regular marketing activity seems too big. Although these are valid concerns, they are small in comparison to the benefits gained by implementing this highly successful e-marketing tool. To help your business take advantage of this invaluable web strategy, try these tips:
1. If you're not comfortable writing your own articles, try using free, syndicated articles from sources such as www.goarticles.com or www.ezinearticles.com (two sites where Biz Talk articles are syndicated as well). All you have to do is include the author's resource info at the end of the article, and you can reprint it in your E-Newsletter at no cost. You can search for articles by subject, title, or author to find articles that would be valuable and interesting to your own readers.
2. Include a section in your E-Newsletter that highlights your company's value proposition or showcases something special about your business. Change this section each month to include a special offer or announcement.
3. Add each E-Newsletter issue to your web site, and make sure you include links with good anchor text back to the other pages on your site. Consider creating a newsletter archive or adding each issue to your "What's New" page.
4. Avoid using your E-Newsletter as a sales pitch. Instead, focus on providing your readers with useful information that reinforces a positive image of your company and helps establish you as an expert in your industry.
5. Be consistent in sending out each issue. Sending E-Newsletters sporadically can cause a disconnect with your customers and may instead only remind them that they haven't received an E-Newsletter from you in a long time. Put your E-Newsletter on your marketing schedule and then stick to it.
After your E-Newsletter has been sent out, be sure to review the results of your campaign in the stats tracking section of your listserv service. Take note of which topics receive clicks, and which topics don't seem to generate much interest from your readers. After several months of watching your stats, you will probably see patterns emerge that can help you fine-tune your E-Newsletter content to better match your readers' needs and interests.
So in building a strong web strategy for your small business, don't forget to include E-Newsletters as a way to reach your customers and prospects on a regular basis with a welcome addition to their inboxes.
About the Author
Lauren Hobson, President and CEO of Five Sparrows, has over 15 years experience in small business technology writing, marketing, and web design and develeopment. Her articles reach 3,500+ readers every month, making it the most widely read small business publication of its kind in Michigan.
Source: Email Articles on ArticlesTree.com
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As you devour this article, remember that the rest of it contains valuable information related to target direct email marketing and in some way related to Direct Mailing List, Automatic Email Software, Bulk Email Addresses or Email Marketing Plan for your reading pleasure.