Don't Gamble When it Comes to Branding Your Business
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Actions during and after the overseas trade show
Arrive early and stay late: The best arrival time is partially determined by the schedule of press conferences, exhibitor briefings, interviews with prospective representatives, etc. At the very minimum, allow sufficient time to make certain yout stand is in order and your equipment is working. Keep your exhibit staffed: Empty booths sell nothing! Give visitors your full attention as they may well be your future customers.
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When taking a road trip to a new destination, smart travelers invest preparation time to identify the best route, make note of rest stops, research hotels and restaurants that satisfy their needs and budgets, check weather conditions, and so on. You get the idea. In other words, they have a thoughtfully developed plan before they go.
What is Brand Essence
Brand Essence is a way of articulating the emotional connection and lasting impression -- usually summed up with one simple statement or phrase -- that defines the qualities, personality and uniqueness of a brand. Said another way, Brand Essence characterizes what a brand stands for in the minds of customers and stakeholders.
Inventing Your Own Marketing Niche
Copyright 2006 Jason Chew There are 2 basic steps you need to do, when you invent your marketing niche. First, discover a market that is niche and 'uncharted'. Second, invent or explore the right product to feed your market. By 'uncharted', I means it has not been saturated with competitors. 1.
3 Quick Tips to Boost Online Business
There are so many ways to increase your business online. The following are just a few ideas for direct sales reps to get the most out of their time online. 1. Create a Personal Site So much can be done with your own website, it's an absolute must for even direct sales reps. If you rep for several businesses, a personal website is even more important.
Convert Ideas into Growth
Ideation is the flow of ideas that can be converted into growth on a consistent basis. Ideas for new products and/or services can come from two places: inside your organization or outside of it. Let's deal with the internal sources first. I sometimes hear CEOs saying, "We don't have enough ideas inside our organization.
Discover new niches and dominate new markets
The internet is becoming really huge and markets are being filled with sellers and you will never be able to dominate these markets. So, you have to find a niche market, you might be wondering what a niche is A niche is a topic that has demand and doesn't have much competition so you can conquer this niche easily and make the most money out of it.
Consumers today are faced with a larger body of choices than ever before. Burger King's "Have it your way" was about the most difficult menu around until Starbucks let you decide just how to create that double shot, low foam, extra tall, low fat, blah, blah, blah. And as consumers we all have deep seated feelings about which burger or latte to order and from where. Why do we have these feelings BRANDING!
A powerful, emotionally-bonding brand is the key to long term success. Gone are the days when a bold ad in the Yellow Pages is sufficient to separate your business from all the others in the area. In today's "never ending choices" world, the consumer needs a strong brand to grab on to and then cling to as a long term client. Fresh original brands don't just develop on their own. They are not mere logos. They are complete images created from an honest internal search into just who you are as a business and what you want to be for your clients. Is this something you should create overnight Is it something that comes to you in an exciting burst of adrenaline Not likely. Some businesses know exactly who they are. Everything from their logo and tagline, to the employees they hire, to their office décor exudes and communicates the same image. These businesses are well branded.
Other businesses are not so lucky. Perhaps you picked out your business cards from a catalog, chose your carpet based on durability and cost, and hired the best receptionist you could find when you needed someone, then failed to communicate to that person exactly what your brand was all about, and how his or her actions need to show that brand. Although these choices were logical when you made them, you may look back and notice that they are inconsistent. They do not work together to show the public a complete brand or image of your business. This is gambling with your brand. Your brand should be consistent. It should be based on thoughtful reflection on what image you want to project, what your customers are looking for, and what niche you serve. Once you have established in your mind who you are and want to be, you need to communicate that effectively to your potential customers.
Expressing that brand or image in ways that people can see, hear, understand and feel is the goal of branding specialists. Start to develop and communicate your brand with the help of a branding firm that is willing to uncover who you are, and is talented at translating your message.
For help or more information on branding discover www.zuzugroup.com
About the Author
From West Coast waves in Washington, to Southern charm in Georgia, to Rocky Mountain Highs in Utah and Montana, David has lived all over this great land. He now makes his home in beautiful, green St Cloud, MN (where the fishing is great) with his wife and 9 children (although only 7 are still at home). David has extensive experience in account management and sales. He works as Operations Manager and Account Representative with Z
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