Text Message Advertising Strategy And Campaign Ideas

Posted by: Darryl Gee Posted on: June 13, 2007

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Basic Strategy

Text message ads like television ads are limited only by your creativity. You'd be surprised with what you can pack into a text message. The basic text message ad strategy that I recommend is:

1 - Build your list of satisfied customers - by inviting customers to send a message. 2 - Entice your customers with a rewarding special offer 3 - Place your call to action on receipts, signs, flyers, in print ads, radio spots etc ... 4 - Send a test message to yourself before sending to your customers 5 - Send one to two messages containing special offers every week 6 - Sit back and watch your sales grow!

Campaign Ideas

Here are a few ideas for text message advertising. This is by no means an exhaustive list but it provides a good starting point. Some of the ideas may not be suitable for your business, your strategy or your style. However feel free to tailor each campaign to your business needs.

As you read and plan remember that U.S. Carriers allow 140 to 160 characters per message. Try to keep your messages to less than 140 characters. Limit your abbreviations, yet if you need to abbreviate do so in a way that most people will understand it.

Special Offers

Join us for dinner at San Miguels in Uptown Dallas. 2.00 Maragritas all day Friday.

Author, John Writer will be signing his book - Visions of Success - This week at the Book Depot. 1.00 off the book Mar 28 only!

This weeks Wine Tasting is at Wine World on Meadow Dr. 5.00 for you and a guest. This weeks Wine is Merlot.

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Alerts

Signing at Book Depot on Ross Ave - Featuring Rick writer - Mar 28 only! Call for details.

Monthly birthday campaign

Are you a September baby? Stop by Suzies Salon in NY to save 10% . Not your birthday - forward this msg to a friend.

Do you have a September Birthday? Stop by Joes Pub in Dallas to save 10% on your next meal in September.

This campaign is great since everyone has a birthday. Remind your customers that they can forward your message to someone whose birthday is in that month. I suggest you send this message out on the 1st of the month. If you start this campaign be persistent and run it every month.

Surveys

Tell us your favorite dish on the menu. Text Fish, Chicken or Beef to .

What's your favorite color for a car? Text Red, White, Blue or Silver to .

What month is your birthday in? Text the full month as in September to .

Who is your favorite stylist here? Text their 1st name to

Surveys are great because they allow you to not only build a list but build a targeted list. As in the birthday example we can send a message to those born in September, versus sending to the entire list. In the food example notice how you can target certain meals for specials. Once you have a list of people who like Fish you can send target them with your fish specials and your new fish dishes.

Implementing a text message ad campaign is limited only by your creativity.

About the Author

Darryl Gee is the President of Blitz Mobile. The goal of Blitz Mobile is to offer a low cost text message advertising solution. Mr. Gee is a frequent speaker on the subjects of mobile marketing and text message advertising. Visit http://www.mytextad.com for details. Contact:

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