Keyword Frequency

One way that a search engine determines if Web page is about a particular keyword or phrase is by looking to see how frequently the keyword or phrase appears on the page; this is called "keyword frequency." It's an important factor, but not our end-all solution. If keyword frequency were the only measure , a page with five occurrences of a keyword or phrase would rank higher than a page with three.

You don't want to go overboard with frequency, because many engine will penalize you for "spamming" or keyword stuffing if you repeat a word too many times. The search engines have reviewed millions of Web pages and have a good idea of how many times a keyword commonly appears in the "average" Web document. They have built statistical models that indicate what a high, low, and average keyword frequency would look like. If your Web page exceeds the number of keyword or phrase repetitions in their model, it may rank poorly.

As a rule, include the targeted keyword phrase once in the keyword META tag and once or twice in the site's Title tag. There is no magic number, but here are some issues to consider:

How many Web sites also contain that targeted keyword?

• How competitive is the targeted keyword
• How many total words of copy are contained on the particular Web page?
• How is the Web page constructed and in how many important places does the keyword appear? Is the keyword currently being used in the first 25 words of the page or in headlines of any size.

• As a rule, the keyword placement and a variety of off-the-page issues are more important than keyword frequency in a Web page. Don't obsess over keyword frequency, just understand it and be aware of its implications!

  
  

  About the Author

  Pamela Upshur is the owner of Upshur Creative.

  Upshur Creative combines fresh, contemporary, fully functional turnkey websites with the best PHP scripts and databases to create the largest and most comprehensive turnkey collection for entrepreneurs.

  Visit her site at: Turnkey Web sites

  
  
  Source: SE Positioning Articles on ArticlesTree.com
  
  
  
  
  
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