Acquiring Top Search Engine Rankings

Posted by: Terry Dunford Posted on: March 15, 2008

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Finding your real competition on Google
Seems to me that doing a simple query on Google and then having a glance at the amount of results returned isn't really the best way to gauge how competitive a keyword or keyphrase is. This figure represents all the pages in Google's index which are even only a small bit relevant for the query, it does not give a fair indication of the amount of naturally relevant pages or the pages which have been specifically optimised to appear for the searched upon query.

Search engine optimization (SEO) is the most vital responsibility a site owner can perform to ensure success. Over 92% of all traffic to websites is from a search engine. Therefore, to guarantee traffic you have to do what is essential so that your primary keywords escalate to the very top of the search engines. I will provide the knowledge necessary to engage a successful SEO journey. I will enlighten you to the top three factors in getting high rankings.

Undoubtedly, the most imperative onsite factor is to integrate your site's primary keyword in the Title Tag. The title tag is the very first html tag under the top html starting tag. The Title Tag information appears on the very top left of the internet browser. Search engines also use the title tag information for the outgoing links to websites. Additionally, there are several basic guidelines that must be followed when writing the content of the Title Tag. First, it's an absolute necessity to always commence with your primary keyword. For instance, a Maui Bed and Breakfast website should proceed like the following:

Maui Bed and Breakfast | Sweet Escape Maui

Please note that the primary keyword is the opening phrase. Also note that a "|" instead of a comma or hyphen was used. The preceding segment of the Title Tag is the business name; however, including secondary keywords can be an alternative if you choose. The Title Tag should not be more than 5 to 7 words. Keyword Prominence is also a significant factor in determining rank. Prominence is how close to the beginning of the section that the keyword is placed. As a general rule, a keyword that is placed closer to the top of the page, near the start of a paragraph, or in close proximity to the commencement of a tag will be more significant. A Keyword Prominence of at least 64% is suggested for the Title area. We will accomplish that by putting our primary keyword at the very beginning and by maintaining a word count of 5 to 7 words.

The second most important factor in high search engine rankings is the anchor text of incoming links. The anchor text is the evident, clickable text in a hyperlink. The words appearing in the Anchor text can conclude the ranking the site will obtain by search engines. An approach to achieve this crucial step is to acquire incoming links to your site from other websites. Contact topically related sites and exchange links or request that they supply a link on their Links Page. If a site approves your request, then it's imperative that you request that they use your primary keyword as the anchor text. Usually, it is customary to provide the following information when requesting link exchanges:

1. Title of hyperlink. This is the anchor text. Therefore, this is where you want to include your primary keyword within the link title.

2. The URL of the website.

3. The description. You should provide a short, but very concise summary of what your site is about, while including as many important keywords as you can.

4. Also, if you are exchanging links, then you should post the link of the site you are submitting this information to on your Links Page and then let the person know where your Links Page is located so they can verify that you have already placed their link on your site. If you do this, external websites will have extra incentive to link back.

The third most pertinent factor is the Global Link Popularity of the website. This is the combined link authority as calculated by links from every single site across the internet, which also includes quality and mass. There are numerous ways to attain high Link Popularity. The best method is to contact as many external websites as you can and request a link exchange as described above. It is also an essential factor to exchange links with topically related websites, that is to say websites that contain similar content. Always check the PageRank of the sites you research. Getting your link on high PageRank (preferably PageRank 4 and above) sites is tremendously essential and will be a determining factor in getting high rankings.

Getting top rankings on the search engines is a demanding undertaking that requires hours of work on a weekly basis. It takes time to email other site owners to request a link exchange. It takes time to fully optimize your site; nevertheless, this time will be well spent. Countless people don't comprehend the importance of SEO. They are more concerned about the look and feel of their website. The finest looking website will be utterly useless if it cannot acquire visitors. The only way it can get a vast amount of visitors is to carry out SEO. Since search engines generate over 92% of all traffic to websites, it would be logical to spend that crucial time working on your keyword rankings.

There are numerous significant factors in acquiring high rankings. Check back soon to read the advanced methods in achieving high search engine rankings. I will describe a few imperative trade secrets and provide you with an arsenal of tactics to use on your SEO adventure.

About the Author

Terry Dunford is the owner of American Creations of Maui. This business specializes in web design and development, graphic design, business marketing, search engine optimization, book publishing, book and article editing and publishing, and print design services. Terry has 4 years of College training in this field, and over 50 clients in Maui, Hawaii and more around the world. Terry owns and operates an online bookstore. Terry loves to write and

Source: Search Engines Articles on ArticlesTree.com

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