Implementing SEO phase 1- the goals worksheet
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In my last article, I reviewed some search engine optimization resources. If you missed it, you can go to my blog Learning SEO for a brief review. So we now have some knowledge of what seo is all about. Let's jump into phase 1.
Download the goals worksheet from www.yourseoplan.com. We will be working with their spreadsheet.
Phase 1 is all about clarifying our goals. There are 5 steps in phase 1:
-Defining the business goals
-Defining what function our website serve
-Defining who is our target audience
-Defining what we want our target to do on our website
-Defining which page we most want our visitors to see
In this article, I will describe the first 2 steps.
1. Defining the business goals
We must first start by having a strong vision of our business goals to understand the "why" of or seo campaign only then will we be able to move to the "what" and "how". Most business goal is to make money, but how? Are you selling something or are you asking for donations? Your business goal might not be money related. You might want to enroll more volunteers for your association. Spend some time thinking about the goals and write them down on the spreadsheet.
2. Defining what function our website serve
Now, spend some time clicking through your website. What features or elements is your website providing? Are you providing corporate news, corporate history, white papers, entertainment, software, links to other resources, instructions or educational materials just to name a few.
The people at www.myseoplan.com made a long and pretty exhaustive list on the spreadsheet. Go and check off the features boxes that apply to your site. You can rate them as well. Some features might not be on your present website but if you're planning to have them check them as well and make a note as to why you need them.
That's all for now. I will explain the last 3 steps in my next article.
Huy The SEO newbie
About the Author
Huy Nguyen is a search engine optimizer newbie. He is the author of the Learning SEO blog. Again, not an expert but trying to become one.
Source: Search Engines Articles on ArticlesTree.com
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