Search Engine Optimization isn't rocket science
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Tips from Chicago Search Engine Strategies - Part 2
Tips from Chicago Search Engine Strategies - Part 2 By Tanya MartinThe next session that I enjoyed was Shopping Search Tatics at Search Engine Strategies. Chris Bowler, Media Director and Search Practice Lead at Itraffic.com, Laura Thieme, President and Founder of Bizresearch and Craig Snyder EVP of Marchex were the speakers.
Search Engines : Not reciprocal links but ABC links are working great !!!
For years I have been studying search engine optimization and for the majority of the sites I worked on I have been getting good to very good positions.Many experts feel reciprocal links are losing value because the search engines can identify the "one link in, one link out" link structure of a website so the search engines are giving more weight to one way links.
Improving the ROI of Web Directory Submissions
Submitting your web site to web directories is a great way to build high-quality inbound links, increase your PageRank, and improve your SERPS.The Internet now features a large number of both general purpose and specialized directories.
Lead Them On - Getting the Spiders to Notice Your Site
© 2004, John Calder http://www.TheEzine.netYou've found your market, developed a marketing and business strategy, identified or created your products, and finally finished your site. Everything else is in place, and you're ready to get listed in the search engines.
Reciprocal Links - Are They Still Effective
© 2004, John Calder http://www.TheEzine.netRecently there has been talk that Google has discounted reciprocal linking as a factor in their ranking algorithm. For webmasters who don't know, reciprocal links are just traded links - web site A links to site B, and site B in exchange links to site A.
Ten Steps To A Well Optimized Website - Step 10: The Extras
Welcome to part ten in this search engine positioning series. Over the past nine weeks we have covered the nine fundamental steps to a proper search engine positioning campaign. From choosing keywords and writing content to optimizing your pages and building quality links we have covered the required steps to attaining solid rankings that will last.
The Power Of The "Niche" - Choosing Keywords People Actually Use
Keywords and keyphrases are the search words and terms Internet surfers use to find the products, services or information they are looking for. Choosing the right keywords and phrases for your search engine optimization (SEO) program is critical to its success. The right keywords drive targeted traffic to your website - prospects that are ready to buy.
Introduction
So you have completed your website, great! Now how are you going to attract visitors If you do not let them know you're there, your visitors will never find find you. How are you going to sell products when users don't know that you exist SEO will make your website noticeable on the internet, and this small guide will help you bring targetted visitors to your website.
Optimize your website
The most important part of your website is quality content. Search engines (such as google) will crawl your content and index it into a database. If your content does not match the product you are selling, you will not attract targetted visitors. It is therefore very important that you choose your (key)words very carefully. For instance, if you sell calculators on the internet, make sure you mention the words calculator, calc, math and more calculator related words on your website. However, be careful not to mention the words too often, or search engines might think your website is spam, which will result in a very low rank (search engine position) within the search results.
Linkbuilding
When more websites link to your site, the more attention you will get from search engines, which results in higher ranking. When you create and receive links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as; buy calculator instead of click here.
Target your audience
Leave your link on website where your potential customers meet, for instance forums or discussion boards related to your website. Do not spam your website as this will be noticed by crawlers and will eventually result in a blacklist entry.
Offline targetting
Be sure to market your website offline as well. Advertise in local newspapers, tell everyone about your website, etc.
Add a sitemap to your website When you want search engines to crawl your entire website, the best thing to do is adding a sitemap to your website.
Make sure searchbots can read your website
Searchbots can only read plain text.websites. No matter how beautiful your flash animation is, searchbots cannot read the content inside that animation. Therefore, try to avoid Flash animations on your website when there is content involved. Same story goes for JavaScript.
Do NOT use frames
Never use frames to design your website! Lots of search engines simply skip webpages with frames since they are a difficult to be seen apart from eachother by visitors. For instance, if your framepage would consist of menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.
Stay away from bad neighbourhoods and don't spam!
Do not be tempted into leaving your link on abandonned guestbooks, forums or spam your link on every website you can find. Do not exchange links with spammy websites (such as pharmacy websites) either. The risk exists that google will classify your website as a spamsite and will block your website from any search results.
About the Author
Jaap van de Wal is co-owner of Business-Web.org and helps people setting up a complete business website, which includes SEO.
Source: Search Engines Articles on ArticlesTree.com
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