How Does Web Analytics Help?
More Traffic Analysis Articles
How Traffic Can Impact Your Website Profits
If you've spent any time at all reading Internet marketing or Internet-based business forums, you've heard time and time again how traffic can impact your website profits. But can it really increase your profits? As I mentioned previously, it CAN, but in order to do so, it has to be targeted. For this reason, you should avoid any traffic-generation scheme that looks too good to be true.
Questionable Traffic Generation Methods You Must Not Use!
There are a number of questionable traffic generation methods you should avoid if possible. While they may work some time if you get extremely lucky, 99.99% of the time, they will produce no results at all. The two most common questionable traffic generation methods people fail with are buying “targeted traffic” and using classified ads.
The One Secret to Getting Non Stop Traffic
Do you know the one secret to getting non stop traffic? If you don't, you're probably not getting it, are you? Interestingly enough, it's really simple " and yet so complex that most people who want to make money on the Internet miss it entirely. The secret to getting non stop traffic is giving your visitors a compelling reason to continue to come back to your site.
How To Get Massive MySpace Traffic - Part 4
(This article has been transcribed from a video on how to get MySpace traffic - you can follow along and use it to get traffic for your website). So here we are. You can see now we’re starting to get more unique and more personalized. My profile picture is now up. We’ve got this slide show that’s now working.
I have found the way to generate lots of free traffic!
Hi there My name is Donna and I am a 33 year old work from home mum. Over the years I have tried countless affiliate programs and not succeeded in them, some were scams but the rest I am sure could have worked if I had not lost interest. What is the main reason that most of us people marketing a website lose interest, it is so damn hard to get traffic.
How To Get Massive MySpace Traffic - Part 5
(This article has been transcribed from a video on how to get MySpace traffic - you can follow along and use it to get traffic for your website). I'm now going to show you how to find your market on My Space and start getting traffic into your My Space account, which you can then obviously divert onto your list, onto your website, or wherever you want.
The 3 Best Ways To Generate A Constant Stream Of High Quality Traffic To Your Si...
Just having a squeeze page is not enough to get the money rolling in, that's only one part of an online business. If you don't have traffic, you won't make any money. If you want to get paid, you must focus on the most import aspect of your Internet business: ==> Getting Traffic To Your Website, Pronto! If you want your business online to be profitable, then you have to get traffic.
Web analytics is a quantitative indicator of behavior of visitors to a website. Simply explained, web analytics involves identification of visitor, analyzing the reason of visit and tracking his/her movement within your website until the time he/she leaves the website.
In essence therefore, web analytics provides a clear picture of the performance of a website so that the website owner can devise strategies to maximize acceptability of the website.
Web analytics mainly comes in two flavors in terms of collection of visitors' data. The first concerns collecting data from server logfile, and the second by tagging each webpage with javascript. A third web analytics method is a combination of the two whereby more relevant data can be produced than what is possible with either of the two methods.
In this article, we will briefly define some popular web analytics terms, moving on to comparing the two methods before outlining why studying web analytics is beneficial.
Key Web Analytics Terms
'Hit' denotes a request for a file from server and is recorded only in logfile. 'Page View' means different for the two web analytics methods. While tagging script considers the whole page as one request, the logfile on the other hand will record multiple hits (one for each file, including images, .js and .css) within a single page-view.
A visitor is one who requests for a file to be shown. Once again, while server log will record several files for each visit, the page-tagging script will only consider the page as a whole seen by the visitor. In either case, the web analytics data will clearly identify if the visitor is new (new or unique visitor) or has come before (repeat visitor).
Other Information
Both web analytics methods will be able to gather several other important information, notable among which are as under.
1 The length of time a visitor spends in seeing a website.
2 The keyword phrase used to arrive at the website.
3 The unique IP address and therefore the country from where the visits generated.
4 The arrival and exit pages.
Logfile vs Page Tagging
Data transfer to and from web server is always recorded in server's logfile with clockwork precision. Since early days, realization dawned that it is possible for a suitable program to extract logfile data and arrange them in a meaningful display. That is how web analytics came into being. Today most servers come equipped with web analytics programs such as Webalizer, Awstats, etc. which analyze raw logfile data and portray valuable visitor information in easy-to-follow graphics.
Between the two web analytics techniques, namely logfile analysis and page tagging, certain differences exist. Here are the main ones.
1 Logfile analysis is usually already available in the server. Page tagging is an outsourced option, which means that visitors' data is captured by provider's remote server. You can view them only in provider's website. Google Analytics and ClickTracks are examples of page-tagging web analytics.
2 Since page tagging requires javascript to be installed on every webpage, there is always a possibility that some visitors' browsers do not allow the script to run. Not so with logfiles.
3 Logfiles enter transfer of all files, including images and scripts, and therefore certain parameters like hits and page views are not as accurate as with page-tagging web analytics.
4 While logfiles record visits by search engines, page tagging does not.
5 Logfile web analytics record failed visits too. Page tagging takes a request into account only when a webpage is successfully displayed.
Benefits of web analytics
Web analytics is a constantly available feedback from your visitors. Footprints that they leave in the wake of their visits are a great pointer of relative strength and weakness of your website. It is only from web analytics that you get to know which keyword phrases are most relevant to your web content, which pages are visited most, length of visits, incoming links, demographic profile of visitors and so on. If ever you wanted a trusted aide to comment upon your website's performance, the answer lies in installing a suitable web analytics program.
About the Author
Article by Josh -
Josh is the webmaster of www.hostingfrenzy.com
Visit his site for a comprehensive web hosting directory, articles, tools, and much more.
Source: Traffic Analysis Articles on ArticlesTree.com
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