Enjoy your flight - Cheapflights' viral marketing
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Dreamy Titillating Funny If this is your idea of an enjoyable flight then Cheapflights is the place to find it, because its new viral marketing campaign is a real trip - literally.
Cheapflights.co.uk, the UK's leading flight price comparison website, has launched a viral marketing campaign specifically targeted to 18-34 year olds. The interactive campaign entitled, "Enjoy Your Flight", plays on the idea that your dream holiday commences from the moment you board the plane.
Before you begin, you're invited to choose between either a steward or stewardess, James and Joanna, to host you during the flight. From there, the journey takes off into video animation where the user interacts with a range of in-flight activities. There is also a risqué element involved, but only by choice upon clicking the "fantasy" button.
"By offering the user the experience of a 'fantasy', it plays to taking your dream holiday, which Cheapflights can help you plan," says Joseph Sikorsky, UK Marketing Director of Cheapflights.
To take your own flight of fantasy and be in for a chance to win £2,000, visit www.enjoyyourflight.co.uk.
About the Author
Cheapflights pioneered flight price search and comparison in 1996 and has been consistently profitable since launch. The Cheapflights flight price comparison model publishes over a million fares daily from hundreds of sources. This empowers price sensitive consumers to get an overview of flights prices, find the best deals and the companies that offer them.
Source: Viral Marketing Articles on ArticlesTree.com
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