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Optimization versus Incoming Links

Posted by: stefano sandano    Posted on: March 25, 2008


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Finding the right balance when doing seo

In the area of site optimization, another balance must be decided: the one between page optimization (including tag authoring, keyword embedding, content design,) and link building (constructing a network of incoming links from other sites in your topical field). These two tasks are the twin drivers of organic list position in Google, determined by Google's PageRank, Google states clearly that incoming links (the number and quality of those links) represent the greatest single factor in a site's PageRank, but some of our experts surprisingly put their weight into the optimization side of the equation.

Every search engine marketing campaign should start with a focus on the actual content and structure of the website. Not until you have conducted your keyword research, improved the keyword density of your text and ensured a search engine friendly structure, should you consider building the number of inbound links. However, you should not consider building links as a separate practice. Obtaining quality links from external sources should be an integral part of any search engine marketing campaign.

Building links and optimizing your site are both important. Personally, I would give primary importance, between the two, to optimization of the site itself. Backlinks, links pointing to your site from other sites, can improve the ranking of your site quite considerably. It must be understood, however, that it's not simply a matter of the number of backlinks but the quality of backlinksthat counts. You must have the right kinds of sites linking to you in the right kinds of ways. Having the right kind of site linking to you in the wrong way may cause you to lose the benefit from that link you could have had. Having the wrong kind of site linking to you (link farms, for example) might even cause a decrease in your ranking.

The more competitive the keyword the more you need to build links. Always, always need to optimize your site -- that is always step one no matter what. Optimizing a Web site for keyword phrases that are relevant to one's business and obtaining quality external links are equally important. Think of it as a political race. A candidate can have a good character, support relevant issues, and have a great message. However, if no one endorses or votes for them, they are not going to hold office for the position they are running for. A Web site is the same in that it may have great content and be aesthetically pleasing, but if no one links to it, it is not going to hold a very high position in a search engine.


About the Author

Implementing the right seo for your website requires experience and talented skills as explained in seo expert An example of the on page optimization factors are in regali mamma



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