Build it and they will come...Yea Right!
More Web Design Articles
Website Template usage, beyond what you already know.
When it comes to search engine ranking "cute won't cut it". While search engines can generate a mind staggering volume of traffic what they feed off specifically is content. Search engines utilize software known as crawlers or spiders. Unfortunately spiders are blind to web design they do not index images or flash animation.
How not to be ripped off by your website designer.
As web designer my self, I have had the unfortunate luck of speaking to too many of my clients who have been ripped off by a web design somewhere along the line. Whether it be that the designer never really finished the website, took the deposit and was never heard from again, or finished the website with less than promised quality.
Why to have a website for your company
After having decided to start a business, the next thing that arrives in your mind is How to market the Product/Service How to create a brand How to recruit people How & where to advertise etc… Next is creating departments like Marketing, Operations, Advertising, Branding and Human Resource. You need some way to represent each department…For example Human Resource needs a way to represent the company to hire talents, marketing team needs someway to represent products/services, branding team needs a way to represent the company overall.
Are web graphics stealing your money
They might not be wearing a mask and carrying a gun, but if you've got images on your web pages then they could be costing you a lot more money than you think every time a visitor looks at one. That's because image files are typically the biggest bandwidth user on any web page. Whenever a visitor's browser is displaying an image on your site, it's actually downloading that image to the local user's hard drive.
A Website Design Checklist
A Web Site Design ChecklistWebsite design is a significant function of the website. It is the basis of the website development and publication. The web designer must be a creative person who can design a web site that is aesthetically pleasing to look at and plan a site that is functional and easy for your viewers to use.
Small prints matters
What is the main purpose in getting your work printed The purpose is for others to read them and get something out of them. By getting something out of these prints, there lies the basis for your printing job to become the success that you have intended it to be. Business wise, these prints are the money generators that these owners have the great need for.
The numbers in colors
Printing companies sole purpose to properly execute any printing job that the customer has put into their hands. This would also mean getting it done without encountering any problems that might have aroused if done by these people themselves. The people get the printers to do the job for them; this includes thinking of the process needed in the printing job.
It amazes me, people still believe that all they have to do is "build it and they will come". I promise that is the only movie quote that I will use. Having personally developed well over 100 websites since 1997 I am always stunned by people complaining that there website is a failure and blaming the person who built it. Having a website is only half the battle! You must promote, promote, and then promote some more. No matter how great your product is no one can buy it unless they know about it.
First let me say that having someone develop a custom website for you is very important. Go cheap and buy a prefab website is usually a prelude to failure. Yes they are affordable and I know you are on a tight budget but never forget "You Get What You Pay For".
Now to the point. There is a simple formula for success. Spend money = make money. Sounds easy right First figure out what you can afford to pay a developer for your website, if you have a product to sell you should be thinking in the $1000 range. Also find a developer who believes in web standards, trust me this is important.
Next figure out a monthly advertising budget and spend it wisely. This is by far the most import advice I can give. Your website is not going to shoot to the top of the search engines or miraculously develop visitors all on its own. While we are on the topic of search engines, keep in mind that a person on the web only has a 4% chance of winding up on your website through a search engine. Most likely they will find your site while browsing on another website. Your best bet, if you can afford it, is to hire a reputable firm to promote your website. They will know what will work and what is a waste of money. If you can not afford to hire a firm, do your do diligence before spending your money. Only advertise on websites that are relevant to your product otherwise you are wasting your money.
This leads to our third point. Believe in the power of link exchange. I do not care what it will do for you in the search engines. The more links you have out their the greater the likely hood that someone will click that link and wind up on your website. If you are on a tight budget this is the best way to promote your website.
This article only covers the basics. Keep an eye out for part two!
About the Author
John Harris is the CDO (Chief Design Officer) and a founding member of Appeal Web Design
http://www.appealwebdesign.com
Source: Web Design Articles on ArticlesTree.com
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