Building a website that will attract customers
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The era of technology has bought into the open jobs that were never in being before. With the ever increasing rise in technology we will see a lot more careers in the field of web designing. But to name a few common and essential positions and job titles that are in existence today, include that of website designers, web programmers, developers and project managers.
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Professional Website Design
Just as you would decorate your office or store to attract more customers, similarly a well designed website attracts more visitors. Because, the world still goes by the general psychological phenomenon of 'first impression is the last impression'. A professional website design company can create an attractive website with the technical insights that help you present your business on a larger platform.
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Website designing is an important factor for people doing business online. To catch the attention of users your web site must look attractive because the appearance of the website is the first thing that one observes while browsing through. Design of the website must look professional; choose professional colors, flash templates which better suites your business rather than using unusual color combination.
Planning in Website Design
Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. Thoroughly considering the audience or target market, as well as defining the purpose and deciding what content will be developed is extremely important. Purpose of the website - It is essential to define the purpose of the website as one of the first steps in the website designing planning process.
Common Tools Used In Website Design
Online sites and web pages have emerged as a new standard for business, marketing and individual indulgence. New e-marketing mechanism has been introduced and most successful businesses are being marketed on the internet. Every business , every organization would like a pice of the internet pie and are rushing in to make their online presence felt by having their own website designed and launched.
Website Design Solutions for E-commerce
Electronic commerce or e-commerce for short is doing business online via the internet. It is also called 'e-business' , 'e-tailing' (taken from electronic retailing) and 'i-commerce'. Although e-commerce and e-business are often tantamount with each other, and are sometimes used as interchangeable terms, the term e-commerce means the goods and/or services that can be purchased online, while the term e-business implies to conducting business over the website.
Building a website that will attract customers
So, what makes a good website? Well, the bottom line is "anything that gets in the way of what customers need is bad design however nice it looks".
What you include on your website and its appearance will of course depend on what services or products you are providing and what you want the site to do for your business.
It can be tempting to try and be everything to everyone - just because you are on the web and can, potentially, reach the whole world. This is probably not how you focus the rest of your marketing strategy but the lure of the web is a weird and wonderful thing.
This unfocussed and random approach can actually be detrimental to your business and, in the worst cases, make your website a millstone around your neck.
We've all had the experience of going into a shop and being unable to find what we want easily and quickly. Often there is no assistant to point us in the right direction. What do we do? We leave and spend our money somewhere else. The same is true of websites.
When you start planning your website the most important thing is to look at it from the customer's perspective. A successful user experience is the main reason people return to a company. If your website looks amateurish, is confusing to navigate, does not deliver what it says it does or makes it difficult for your customers to achieve what they want on the site they won't use your services.
The majority of businesses do not need complicated websites, and thank goodness the craze for flashing text, cheesy music playing in the background and images jumping around all over the page has past.
Fashion in general has a big part to play in this and the look this season is clean, uncluttered and easy on the eye.
Websites get out of date both in terms of appearance and information. You should aim to review your website every 6 months. This is not part of your regular updating. This is to ensure that it is still in line with your core business strategy, your customer demands, and is promoting the right image.
Too many websites lie untouched for years with their owners complaining no one ever uses them. There are good reasons for this and it is in your interest to find out why and address those issues. A good website can really enhance your reputation, attract new customers, retain old ones, enable you to learn more about customers, create new revenue streams, increase referrals, develop brand loyalty, improve customer service and enhance your other methods of advertising.
There are tools around to make keeping your site fresh easier. Being able to update your navigation without involving a web agency can save you money in the long term. Learn more about Flexible Navigation.
So whether you are working on your first website or revamping an existing one, tap into the experience of your web designer. If they are worth their salt they will know what works and what doesn't on the web, will be able to advise you on how to present your content and what you can do to make your site a cut above the rest.
The relationship with your designer should be a partnership. You need to be open with them about what you want to from your site and provide them with as much information as you can about your business - how it works and where you see it going in the future. They'll also want to know your unique selling points, your main competitors, you company image and personality and your market (both traditional and target).
With all this information in hand your designer will be able to make sensible and relevant suggestions and recommendations. In addition, having a clear of idea of what you want to achieve will also put you in a good position to judge the success of the project.
Getting a good website is not an exact science but good planning and research will give you a head start.
Author: Jane Horwood, Owner of Catfish Web Design. Jane has been running Catfish for over 6 years. She specialises in websites for charities and small businesses.
www.catfishwebdesign.com
About the Author
Jane Horwood, Owner of Catfish Web Design. Jane has been running Catfish for over 6 years. She specialises in websites for charities and small businesses.
Source: Web Design Articles on ArticlesTree.com
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