How to Choose a Website Design Company
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Last November, I was jumping up and down absolutely excited about my new idea. I was going to create a web site filled with articles, links and resources on just about any topic you could imagine. This way no matter who finds my site and for whatever reason they click on it, I will always make money, right?So, I spent time collecting and writing articles on health, beauty, business, finance, insurance, parenting, and computers, joined a gazillion of affiliate programs for each topic and finally launched my HelpingFoot.
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The biggest problem I've always had promoting my web site is keeping myself focused. After all, what should I be doing? Publishing my own e-zine, placing classified ads, looking for link exchange partners, writing articles... My head is beginning to spin just from trying to list all the promotion strategies available today!But when my friend who is just starting her Internet presence asked me, "Milana, what should I do now?", it all became very clear: don't spread yourself thin.
10 Shocking Secrets Nobody Will Ever Tell You About Having a Successful Business...
There are many web designers who are honest and will tell you exactly what you need to do to have a successful web site. Yet, there are others who want to create some fancy gadgets on your site, charge you a fortune, and completely rip you off... while you are watching your money go down the drain.The truth is you DON'T need a web designer to develop a site for your small business.
Designing A Successful Web Site
Before diving into the basics of good web site design, we should make sure we're all clear on one point. When we talk about web site design at Pacific Business Marketing, we're referring to structure, content and navigation, NOT "awesome" graphics or "cool" new programming languagesDesign goalsDesign considerations should take into account the basic goals of any "for profit" web site, including: the immediate impact a site makes on a paying customer -can a visitor immediately say "this site has what I'm looking for" the speed with which the customer can get to the information they need on the products and services they are prepared to buy - is navigation clear and simple the ease with which a customer can make a purchase and/or contact the web site owner to make the purchase - is information structured logically and can the visitor "click here" to buy the willingness of the visitor to leave an e-mail address and request additional information, future contact or otherwise wish to stay in touch with the web site ownerAt a minimum, ensure your new or existing web site accomplishes the following:1.
A LITTLE ADVICE from THE MAC LADY
I am a web designer, and an internet junkie and I have a few pet peeves that need purging...TIPS FOR YOUR WEB SITE If you are a "real" company with "real" products and "real" people, please put your address and phone number on your site (usually on a contact page is best). Afterall, you put your address and phone number in your city's phone book don't you? You put this information on your business card too, don't you? Think of your cyber presence the same way you do with your earth presence.
Website designers and designing
How many times have you gone to a site someone recommended, only to have it take "forever" to load? You had been told it was a great site. But how long are you going to wait for fancy backgrounds, 300 dpi jpegs, or animated gifs to load onto your browser? Web designers are sometimes entranced by the bells and whistles.
TALKINGSITES WEB SITE AUDIO
People love pantomimes because they can communicate so cleverly without ever uttering a sound. I find them fascinating. But imagine what the world would be like if all our entertainment, conversation, and advertising was done in pantomime. Aside from giving us a new appreciation for clown-white face paint, we'd probably tire of it rather quickly.
The internet is full of web design companies pleading for your business. They all look great! Not sure which company to select? By following these simple steps, you'll be able to select the perfect designer for your business.
1. The search for a web designer. Unless you really feel that face to face meetings are a priority, there is really no reason why you can't hire a web designer outside your local area. Most people turn to search engines on the internet for their search.
2. The designer's portfolio. Once you stumble on a website that catches your interest, look for samples of their work. Freelancer or business, anyone who claims to be a web designer has design portfolio. Because taste is a personal choice, it's possible you won't "like" all of the examples in the designers portfolio. But even if you don't like the particular colors or theme they used for a particular client, look further into the design. Ask yourself these questions:
- Are there designs clean and crisp?
- Does the overall design have a professional appearance?
- Is the navigation clear and easy to use?
- How Is their language, grammar and spelling usage?
3. Check references. If you think the designer can do a good job for you, check their references. You'll find contact information for past clients in the designer's portfolio. They can give you their real life experience with the design company.
4. Selecting a web designer. If your comfortable with the references and like the examples in the portfolio contact the design company to discuss the requirements of your project. By corresponding with the designer via email of telephone, you'll learn a lot about how responsive and flexible they are. If you're working with a timeline and/or a budget, explain this and be sure they can accommodate your needs. Keep in mind that not every web design company has the capabilities to do what you need. Be sure to make your requirements clear up front so you don't get stuck with extra charges or delays.
5. Getting pricing for your website. Request web design quotes from your favorite companies. Make sure bids are comparable. One company may include website maintenance in the package and one may not. Some of these "extras" can be very valuable. Check item by item to be sure you know what your paying for.
6. Partnership. Engaging with a web design company should be a partnership. Let them work for you by offering useful information about your business and the image you want to portray. Participation on your part will contribute to an overall successful design that will meet or exceed your expectations.
Even though some of these steps seem obvious, its often easy to overlook the simplest things when we have a lot to do. We hope These steps will help you on your quest to find the perfect web design company.
About the Author
Cindy Kelly is the developer of TheWebDecorators.com, a website design company that offers affordable website design services to small businesses.
Source: Web Design Articles on ArticlesTree.com
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